I am slumped on a sofa in the back corner of the local coffee shop. It’s a drizzly May afternoon and the weather has turned my hair into a wiry bird's nest.
I am dejected. I have broken up with the ‘Goldens’ and still need a name. I have learnt ‘honeyteer’ can’t be trademarked and that the website I envisioned will take thousands of dollars and weeks to create.
My friend Federico sits next to me trying to convince me to use a social networking site as a platform for my website. He has some good points, but I am not convinced. I love Federico. Federico is a cutting edge visionary. His creativity and conversation are boundless. I am more conservative. I do not own an ipod, though I did stop making mix tapes last year. I do not own a computer.
Federico teases me about my mood – he's never seen me vulnerable.
“I can NOT fail, Federico. I just CAN NOT fail.” There’s raw emotion emanating from somewhere inside that I haven’t discovered. I feel tears burning behind my eyes, just for a moment, and it becomes clear how poignant and true those words are. Even I am caught off guard by the intensity. Failure feels catastrophic.
Federico assures me of success and I eat the chocolate chip brownie that was supposed to be saved for dinner time dessert. If nothing else, chocolate and carbs make me happy….
Of course, you need branding for your idea-a proper logo, etc... but Federico is right-you should start with a Facebook page. I took an interactive marketing class and that was one of the suggestions to grab your audience -and of course, twitter.
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